I don't call myself a stylist.

I am not a salesperson, a merchant, or a high-fashion entrepreneur.

I have been all of these things, of course, and in doing so I have acquired knowledge that continues to evolve every day, always improving... the secret lies in research. I am a creator of dreams that go beyond the very concept of uniqueness through an incomparable style. What for many would be a goal, I have always interpreted as a stage in a journey that would one day lead me to become something different, something that went beyond.

R. Biagini

WHAT DO I DO FOR MY FRIENDS FROM ALL OVER THE WORLD?

…That's what I've done and what I'll continue to do for the rest of my life.

I create.
I create for my friends, for their surroundings, and for the world around them.
I create your image, for every moment of the day and for every place you frequent in life: whether it's a yacht, a theater, an office, the mountains, a wedding, or any other occasion.


My research never ends, because your style is constantly evolving.

Furthermore, I don't just create for you, but for everything around you: if you share my philosophy, you will realize that you will no longer be attracted to the ordinary things around you, because they were not designed and created for you alone.

Imagine having someone by your side who designs this tailor-made world for you and takes care of making it a reality.
Think about how much time you will be able to devote to what you love!

None of my creations bear a label referring to me, only the initials of the person for whom I am creating, written by me, and a dedication inspired by the emotions I have felt during the time we have spent together.
I am inside the work. I don't need to show it.

A person wearing a striped suit and a hat walks in a park surrounded by trees.
A person wearing a hat and striped jacket, seen from the side, in a black and white scene.

WHAT DO I DO FOR MY FRIENDS FROM ALL OVER THE WORLD?

…That's what I've done and what I'll continue to do for the rest of my life.

The creation is always conceived and supervised by me and my staff: drawings, designs, feasibility tests, models, cuts, definition of materials and colors... everything takes place in my atelier in Florence.

The creative process is studied and prepared at every stage, then entrusted to specialized factories or artisans, highly skilled Italian professionals with whom we have been collaborating for decades, providing everything needed to achieve a very high level of quality.
, my staff, and I follow the process from start to finish and carry out the final tests.

How do I meet my friends?

I have always traveled and will continue to do so, as a pleasure in life.
For me, there are no boundaries, no specific place to stop.
I travel the world to meet my friends and create for them.
I have been to unimaginable places, even in the midst of war: the world is the lifeblood of my being.

My concept of friendship:

An ordinary life was not for me. I always wanted every moment to be extraordinary; boredom and fatigue had no place in my philosophy of life.

Even before meeting the people with whom I now share my life and philosophy, I had already decided to live not in just one country, but all over the world, creating for them and only for them: my friends.

I call them friends because my philosophy does not include having customers; otherwise, I would have to talk about business, conditions, terms... and that would cause me great physical and mental fatigue.

Perhaps I should consider taking a vacation... but in my way of life, vacations are unnecessary, because every moment of life should be exciting and wonderful.


Close-up of a wool coat and jacket with crocodile-patterned leather details and a zipper. Several labels and a tab with cursive writing are also visible.
Label on a jacket with Italian writing that says: "In a moment of weakness, I ammed the Digne and traine, transparent like Tovus."

Celebrating myself comes naturally to me, but not with words, so as not to undermine my philosophy.
My satisfaction, and that of the people who look at you with admiration, validates my existence.
The rest is just talk, which does not serve to convince. If there were another way, my friends would no longer want to see me, love me, or find time for me.


Your decision is just the beginning: if you are an extraordinary person and have ambitions not only for yourself but for everything around you... I can create your dream.

Another distinctive element of my creative process is the absence of my name on the label: there is no such thing as a "Roberto Biagini" creation.
This is because I am not at the center of what I do, but rather the characteristics and exaltation of the people who place their trust in me.

Each of my creations, however, bears the initials of the friend for whom it was made, drawn by me, and a dedication that recalls a moment we shared or that inspired me to create it in that particular way.

I often write dedications between 5 and 8 in the morning, that magical moment still shrouded in the twilight of night.

Sometimes I create for people I don't know well: I try to find out as much as possible about them and let my mind wander, imagining who they are, what they love, how they spend their time.

HOW TO CHOOSE SOMEONE LIKE ME:

Being close to me means opening yourself up to discovery and rediscovery every time the need to create arises, because my creations represent who you are in the world and can only be incomparable.

Illuminated signage with white candles in a square at night, with a building featuring arches and warm lighting in the background
A group of models in elegant clothes on stage during a fashion show, with a screen in the background displaying the words 'Robe di Riagini', audience seated on either side.
Man with curly hair and glasses standing between two mannequins wearing elegant clothes in a clothing store.
Interior of a clothing store with mannequins dressed in elegant clothes, large windows with glass frames, metal chandelier, checkered floor, statues, and shelves with shoes at the back of the room.
Interior of a tailor's shop with shelves full of pieces of fabric in various colors and a table with floral decorations
Interior of a clothing store with clothes hanging on black racks, a rug on the wooden floor, and a dark wooden cabinet next to a box of shoes.
Shoe rack with men's shoes of various styles and colors, reflected in a mirror with a gold frame.
Interior of a clothing store with coats hanging, shoes on display, a large mirror, and a carpet.
Shirt shop interior with shelves displaying shirts in various colors and patterns, "Roberto Biagini" sign on the wall, and floral decoration in the center.
Horse rider wearing a helmet and racing clothes on a horse-drawn cart, with a black cloth covering the horse and bearing the text "Guabelle per Roberto Biagini" (Guabelle for Roberto Biagini).
A group of elegant men in evening wear, some wearing ties, pose in a row in a museum or art gallery, with large photographs of famous men in the background.
Bottle of wine with gift boxes in the background, bunches of grapes and cheese surround a lit candle on a table
On stage, a man with curly hair and dressed in a white and cream striped suit caresses three children in elegant clothes. In the background, people in formal attire applaud.
A group of people interacting in an informal setting, some smiling and talking to each other, perhaps outdoors in the evening.
Reflection of buildings on a black surface with white lettering reading 'Happy Hour' and 'Grand Hotel'.
Man with curly hair and pink glasses talking to a camera, surrounded by several people.
A group of elegantly dressed people in an indoor setting appear to be attending an event or ceremony. A woman with long blonde hair is standing with her back to the camera, while several children and a man with curly hair are facing the camera.
Bottles of red wine, empty aperitif glasses, and a screwdriver on a table, with plants and soft lighting in the background.
Elegant living room with colorful sofa, cushions in various shapes and colors, decorative rug, pebbles and shoes in the foreground, and candles in a round red container.
An elderly woman holding a microphone and talking to a smartly dressed man, accompanied by two children, one of whom is holding an award. They are on a stage at an event or ceremony.
The sign of a store called Roberto Biagini Firenze, with an illuminated ceiling and stone walls, and a jumpsuit with a musical note pattern in the foreground.
Three smiling people, a man with an alternative look and two elegant women, are toasting with glasses of wine in an elegant setting. In the foreground are two bottles of wine and other glasses, with a musical composition on the table.
View of the courtyard of a historic building with arches, two luxury cars parked, and several people talking in front of the entrance.
A man with long hair and a gray suit, his eyes covered by red glasses, and a woman wearing a black coat and colorful scarf at a preview of an exhibition of books and photographs under artificial lighting in an artistic or cultural setting.
Two men sit on bamboo sofas in a room with stone walls. One man wears a black hat, a blue and white floral shirt, and light-colored pants, while the other, with brown hair, wears a light blue shirt and pants.
Two men in elegant suits are looking at a wedding dress on a surface in the foreground.
A woman and a man in elegant clothes meet smiling in a room, with wooden furniture behind them and a white curtain on the right.
Two smiling men wearing sunglasses embrace indoors, one in a gray jacket and the other in a denim shirt and black cap.
Two elegantly dressed men pose together, one in traditional attire and the other in more casual clothing and a hat. There are palm trees and lights in the background.
Two men wear elegant, colorful outfits at an outdoor event, with pink and orange fabric decorations and palm trees in the background. One of the participants is holding a glass of wine.
Three men in formal attire posing in a room with wooden walls and shelves full of books.
Two men in elegant suits shake hands and smile during a social event, with others present in the background.
A man with curly gray hair wearing a striped suit looks at an object that resembles a shoe or elegant footwear, with a blurred background.